Be a TOM* Role Model: Toronto Men’s Fashion Week will walk with the White Ribbon Campaign

TOM* knows that being a model is not only about appearing graceful, acting sophisticated, and looking handsome on the outside, it’s about bearing these same qualities on the inside. It’s about always acting with love, respect, compassion, and sympathy. It is about knowing when to take a stance for what is right and using your voice to speak up for those who need to be heard. These are the values that the TOM* Male Models and TOM* Gentlemen promote; to challenge sexism, homophobia, transphobia and racism, and be role models for boys and men of all ages to aspire to and for the community to look up to.

TOM* advocates for a future free from violence and where men live a life shaped by healthy masculinity.

In Canada, our home, about 1,207 for every 100,000 females are victims of abuse. Overall, men are responsible for more than 83% of this violence committed against women. The first step towards stopping this crisis is raising awareness, and for this reason, Toronto Men’s Fashion Week has partnered with the White Ribbon Campaign, a homegrown movement. TOM* models will embrace their roles as allies of change, allies in ending violence against women, as they participate in the ‘Walk A Mile In Her Shoes’ (WAM) walk.

The walk will take place on Wednesday, May 31st, 2017 at David Pecaut Square, 215 King St W at 11:45 am. In high heels, they will be walking through the streets of Toronto, to generate support for White Ribbon, and create awareness for gender equality, healthy relationships, and put an end to toxic masculinity. “Only together, can we work towards a future without violence against women.” says, Jeff Rustia, Founder and Executive Director of TOM*, Toronto Men’s Fashion Week and TW, Toronto Women’s Fashion Week.

This walk is a chance to show what you stand for, to show your caliber. Toronto Men’s Fashion Week is reaching out to all TOM* Male models to join and walk, and for all gentlemen in the community to donate to the White Ribbon Campaign and help to end violence against women once and for all.

For more information and to donate:

Measuring violence against women: Statistical trends, Statistics Canada. Available at: