Since her debut collection in the fall of 1997, Shelli Oh has been acclaimed by critics as the women's wear designer synonymous with the words precious, feminine and ethereal. Over the years, the collection’s delicate charm and signature prettiness has touched the hearts of women across North America.
An alumni of Ryerson University’s bachelor fashion design /manufacturing program, Oh was offered a prominent position with New York fashion designer Betsey Johnson upon completing her education. After a successful year in New York, Oh returned to Toronto to launch the Harebell label.
The Harebell collections met with rapid success both in Canada and across the US. The overwhelming demand by American retailers resulted in an expansion to over 70 boutiques across the United States in just its third season. For 2 consecutive years, Oh was honored as one of six designers in Ontario, and 25 designers nationally, to become a Matinee Fashion Foundation grant recipient in recognition for her excellence in design.
As the label evolved, the Harebell moniker was eventually dropped, with the collections moving forward simply under the ‘Shelli Oh’ label, forging new perspective and life into a line that continues to inspire and delight. With an overwhelming need to give back, Oh added a charity babywear collection to the roster where 100% of the proceeds go to local non-pro t The Redwood, who work hard every day to help women and children live free of domestic abuse. Her menswear collections have also quickly become a favorite, with pieces spotted on TV’s Supernatural stars Jared Padalecki and Misha Collins. Endlessly passionate about the National Ballet of Canada, Oh was delighted to shoot the Fall 2016 ‘Elysian’ collection on principle dancer Harrison James and first soloist dancer Chelsy Meiss, and dressed both James and principle dancer Jillian Vanstone for the Mad Hot Ballet 2016 Gala event.
The Shelli Oh collections infuse a refreshingly unique vitality and vision into a line of clothing for both women and men, with a signature focus on distinctive details, unique textures and stylish charm.