Raised by a Montreal-born publishing magnate and a Toronto socialite, Whitney learned style at home. The Westwoods brought Hermes to Ontario— opening the French label’s first provincial address in Toronto’s tony Hazelton Lanes in the ‘80s—and summered at their villa in the South of France. Jaunting along the Mediterranean coast with their children tucked into the back seat of a vintage 1930s Citroen.
With parents who enjoyed travel, culture, dressing, and entertaining in equal measure, Whitney was gifted with an innate sense for gracious living. Spending her summers tooling across France and Italy on restaurant-hopping road trips with her foodie father, wandering the cobblestone streets of Nice and Porto Ercole, exploring the galleries of St Paul de Vence and, later, mixing it up in the beachy hotspots of Cannes, Monaco, and St Tropez.
Well-travelled and fluent in French, Whitney was signed to Elite at 15 and worked internationally for prestige labels from Jean Paul Gaultier and Celine to Ralph Lauren and Calvin Klein throughout her 20s. Her modeling career followed by stints in PR and Event Planning, Whitney launched her signature brand in 2012, taking inspiration from the laissez-faire elegance of the coast that had long been her second home.
“I was always captivated by the relaxed everyday chic of the Cote D’Azur. Casual and off-the-cuff, yet effortlessly stylish,” says Whitney. “That attitude and lifestyle is the creative muse for our collections. We work exclusively with fine European linen as it’s essentially the official fabric of the Riviera, so central to fashion and décor, it just reminds me of being there and all the lovely times I‘ve had.”