HENDRIXROE is the passion of Canadian based fashion designer, Jordan Erin McKay (JEM).JEM created the designer label and associated “By Appointment Only” fashion boutique to appeal and cater to an affluent and trend setting clientele. HENDRIXROE fashion label was inspired by Jimi Hendrix and Marilyn Monroe. From a young age JEM would watch old Marilyn Monroe movies and afterwards play dress-up in her mother’s extravagant closet, where paying close attention to the details became ingrained in her ideals: construction, fabric, and fine lines over popular labels. The music of Jimi Hendrix always inspired her – she grew obsessed and would always try to emulate his ultra cool rock star style. Together they inspired the “glamorous rocker” couture look that HENDRIXROE has become known for.

JEM’s designer story is one of a fairytale that makes even the most cynical believe in fate. Following in her family’s footsteps – Jordan was on her way to becoming a lawyer when one fateful day (while on a flight to Vancouver), her whole life changed. A stranger – turned investor and mentor, made her see that there is no money in the world that can compare to doing what you love. “You never know who you are sitting beside… once your destiny meets you, it won’t be a minute too late or a moment too early- you just need to be willing to take that leap.” After two successful women collections, JEM decided to venture into menswear after a very successful first collection.